Web Page Optimization Part 1

Web Page Optimization - Part 1

Correct Web page optimization requires that all of the various web page elements are optimized. Optimization is required for each web page that you write so as to achieve  best results at the search engines.

As stated in the previous article (starting with search engines) - searchers search using keywords/ phrases and in order to be found by the search engine your web page must be optimized for those same keywords/ phrases

When optimizing web pages there are five areas to consider.

• Meta tags
  
• Headlines
  
• Body Content
  
• Images
  
• Links
  

Before proceeding it is important to point out that some search engines seem to penalize for over optimization. Therefore always err on the side of caution. You can check your pages position after a few months and adjust accordingly.

Important note: I have inserted extra characters in the keywords used as examples in this article to prevent the search engines ranking this page for the example keywords.

The keywords for the Web Page

First make a list of keywords for the web page. This list will be derived from your keyword research (see resources below for keyword research articles).

I will use the list from the proceeding article (Website Content and Search Engines) repeated below.

We are going to optimize our web page for the keyword phrase "bungxxee jumpping texxas". (*see note above).

Optimizing Meta tags

Firstly, if you are not sure what meta tags are then see Meta tags explained. As far as web page optimization is concerned we are only interested in

• Title tag
  
• Description tag
  
• Keywords tag
  

Title Tag

This is by far the most important tag of the page and should contain your keyword/keyword phrase and as far as possible only your keyword/ keyword phrase.

Example Titles:

1. Bungxxee Jumpping in Texxas
   
2. Bungxxee Jumpping in Texxas -A guide
   
3. A Guide to Bungxxee Jumpping in Texxas
   

Notice the use of the so called stop word "in" that makes the title make sense to human readers. Search engines ignore this word except if you do a search with the keyword in quotes. i.e.

"bungxxee jumpping texxas" and not bungxxee jumpping texxas which is normal.

The important point is that the Title makes sense to human readers as they will also be reading the page. Where possible start the title with the keyword phrase (1 and 2) above.

HTML
<TITLE> Bungxxee Jumpping Texxas</TITLE>

Continued in- Web Page Optimisation - Part 2- optimizing the meta description and keyword tags.

Related articles and resources:

• Web Page Optimization- Introduction
  
• Part 2- optimizing the meta description and keyword tags.
  
•  Part 3- Optimizing Headlines and body content (the main page text)
  
•  Part 4- Optimizing Alt images and links